Giuseppe Iosca
Available · Summer 2026

From Puglia to brand strategy.

Giuseppe
Iosca

Marketing enthusiast, brand co-founder and Italian to the core. I want to build brands that mean something.

Get in touch on LinkedInOr scroll to see the work
Portrait of Giuseppe Iosca

Olio Terrone

An olive oil brand inspired by Southern Italian culture. Proudly and loudly “Terrone”. Co-Founder, or, in plain terms, yes, I am the brand and marketing guy.

A piece of Puglia, bottled. Designed, branded, and launched by two friends with too much spare time and decent taste.

01

The idea

Another premium olive oil from Puglia? That would be boring. We are Terroni and we are proud of it. So let's make something memorable.

Olive grove in Puglia
02

Brand & packaging

Terrone front and center. Gioacchino soaking in the sun. Bold, loud, unapologetically us.

Olio Terrone logo, label and bottle
03

The launch

The unglamorous part. Bottling, labelling, driving cases across Milan in a Panda, and learning that even a beautiful bottle still needs to sell itself within the first ten seconds at the table.

Restaurant deliveries in Milan
04

The digital home

We built the e-commerce ourselves. We tell the story on Instagram. Next stop: TikTok.

05

The outcomes

Numbers that mean we are doing something right. None of them are the end goal, but they are the right kind of beginning.

0+Restaurants in Milan
0+Units sold in 3 months
0K+Social impressions

And we are just getting started.

Visit olioterrone.com@olioterrone on Instagram
Masters · Esade · 2025–2026

Strategy, from Barcelona.

Selected coursework

Brand Driven Strategic ManagementMarketing StrategyDigital Marketing PerformanceAdvanced Data AnalyticsIntegrated CommunicationsMonetizationOmnichannel Experience

Some of the projects I've worked on:

Team Lead · 5 people

Nespresso · Brand Audit

A full diagnostic of the premium coffee category and Nespresso's place in it.

The brief

In the role of professional consultants hired by Nespresso, evaluate the company's current performance. Analyse Nespresso's brand health by measuring awareness, salience, and perceived value, then deliver data-driven recommendations for improvement.

Our approach

  • Competitive benchmarking against premium and challenger brands
  • Consumer research, qualitative and quantitative
  • Brand performance evaluation against category KPIs

Key insights

  • Sustainability messaging has moved from differentiator to table stakes
  • The coffee category is currently living a powerful shift in competition
  • Younger buyers under-index on Nespresso despite high category interest

Recommendations

  • Move Nespresso to its “Reputation Era”, strengthening cultural relevance and attracting younger audiences
  • Launch a new completely sustainable proprietary system, named “Pressio”
Nespresso has the assets, it just needs the posture. Our proposal wants to make the company Cooler in culture, Younger in spirit, Radically Sustainable in practice, and Desirable through innovation.

Visuals

Nespresso · Brand Audit visual 1
Nespresso · Brand Audit visual 2
Nespresso · Brand Audit visual 3
Nespresso · Brand Audit visual 4
New Product Development · Design Thinking

Nutrisport

A nighttime recovery nutrition product for performance-driven professionals and endurance athletes.

The brief

End to end product concept for Nutrisport, from consumer insight to a launch-ready brief, built inside a design thinking framework.

Our approach

  • Apply Design Thinking concepts following Inspiration, Ideation and Implementation
  • 60+ ideas narrowed to a single product proposition
  • Prototype, branding, pricing, and go-to-market strategy

Key insights

  • Recovery is under-served at the evening occasion
  • Sleep quality is now a category benefit
  • There is a “white-space” currently in the market

Recommendations

  • Position around the evening ritual, not the morning result
  • Launch “Noche Restore”, a dissolvable powder designed for sleep and recovery

Visuals

Nutrisport visual 1
Nutrisport visual 2
Nutrisport visual 3
Omnichannel Experience

EssilorLuxottica

Mapping and redesigning the omnichannel journey for a global eyewear leader.

The brief

Trace the real-world journey of an eyewear buyer across online research, in-store fitting, and post-purchase service. Identify the friction, propose the fix.

Our approach

  • Journey mapping across digital and physical touchpoints
  • Choose strategy following the Ansoff Matrix
  • Discover new and innovative retail experiences

Key insights

  • Virtual Try On and Augmented Reality technologies are enablers for a new frontier in retail
  • Users that use VTOs are more likely to proceed with purchase
  • Smart Vending Machines are a growing retail experience

Recommendations

  • Launch a fully-automatic and smart vending kiosk dedicated to EssilorLuxottica brands
  • First pilot in airports, then move into new and currently unaddressed retail spaces like music festivals and resorts

Visuals

EssilorLuxottica visual 1
EssilorLuxottica visual 2
EssilorLuxottica visual 3
Bachelors · Bologna · 2022–2025

Where the foundation was poured.

Selected coursework

AccountingPrinciples of ManagementMarketing AnalyticsEconometricsMarketingIndustrial EconomyStatisticsCommercial Law
Bachelor thesis · Bologna · 2025

Win on Sunday,
Sell on Monday.

Sponsorship in Formula 1 as a strategic marketing lever.

01Lap 01

The hypothesis

F1 sponsorship is undervalued as a brand-association engine. The grid sells reach, but the real asset is the transfer of meaning from team to brand, lap after lap.

02Lap 02

The methodology

Extensive desk research on academic foundations on sponsorship, paired with a detailed analysis of sponsorship deals across the grid and throughout time.

03Lap 03

The findings

Sponsorship in Formula 1 is only truly successful and profitable when it evolves into a genuine partnership. Today, placing a logo on a car is no longer enough. Brands need a strong physical and digital activation strategy to meaningfully amplify reach and drive key performance indicators.

Erasmus · Rotterdam · 2024–2025

Six months on the Maas.

What I studied

  • Operations
  • Lean Six Sigma (Yellow Belt earned)
  • Procurement
  • Sustainable last-mile delivery for Rotterdam's HoReCa sector, presented to industry professionals

What I learnt outside the classroom

Six months living in Rotterdam, sharing daily life with classmates from Taiwan, Brazil, Germany, India, and many other countries across the world. International exposure is something you absorb rather than something you simply list on a CV. It reshapes how you think, communicate, and see the world. It has had a genuinely positive impact on me.

It was also an ideal opportunity to explore a completely different academic field, and there is no better place to study logistics than a city home to Europe's largest port.

Professional Experience

Zero & Company

Marketing & Customer Service Intern · Terlizzi, Italy · June–July 2024

Zero & Company is an Apulian fashion business with a wholesale arm and a growing direct-to-consumer channel. I joined the marketing side for a focused stretch over the summer, embedded with the founder and the customer service lead.

I rebuilt the WordPress site from a tired template to something the brand could be proud of, then went through the catalogue optimising 200+ SKUs for search and conversion for their biggest brand's e-commerce. On the content side, I was in charge of developing influencer campaigns, identifying creators and then managing the partnership from beginning to end.

What I took away was less about the tools and more about how to operate within a company. From collaborating with different departments to understanding the complexity of a large organization, it was an invaluable learning experience. I'm especially grateful for the amazing team and the people I had the chance to meet that summer.

Zero & Company, summer 2024
+0%Social engagement uplift
0%+Customer satisfaction
0+SKUs optimised

Skills picked up

WordPressSEOCopy-WritingInfluencer MarketingCustomer ServiceERPBranding
Beyond the CV

A bit more about me.

I grew up in Puglia, studied in Bologna, lived in Rotterdam, and now completing my MSc in Barcelona.

Marketing is the job, but what actually drives me is the part underneath. How a brand makes people feel, why they tell their friends, what makes them come back. I like brands that mean something. Olio Terrone is the proof I am willing to put my own time and money behind that idea.

Portrait of Giuseppe Iosca

“The job pays the rent, but the passion explains the work.”

F1 / automotive photo
Featured passion

Formula 1 & Automotive

I fell in love with cars at around two years old and never grew out of it. The sound of a roaring engine still gives me chills, and the excitement of Formula 1 keeps me glued to the screen.

Sant'Orsola Foundation photo

Volunteer · Sant'Orsola Foundation

Patient assistance and a book-sharing project at Policlinico Sant'Orsola in Bologna. Small acts, real effect.

Bass guitar photo

Bass guitar

Yes, I was in a band. Music brightens my days. What do I listen to most? Mostly The Smiths. Sometimes other things. Johnny Marr is to guitar what Helvetica is to typography, deceptively simple, but impossible to truly replicate.

History photo

History Lover

In another life, I probably would have been a history teacher. History is endlessly fascinating; it turns out humans have been repeating the same mistakes for a very long time, just with different outfits. In my free time, I listen to history podcasts, even while running errands. Nothing says “relaxation” quite like learning about ancient empires while deciding which bread to buy.

SSC Bari / Stadio San Nicola photo

Football

Avid SSC Bari fan. I have learned the hard way how to suffer, but the Stadio San Nicola makes it worth it, it is genuinely breathtaking.

Get in touch

Let's talk.

Open to FMCG brand and marketing roles starting Summer 2026. Based in Barcelona, willing to relocate.

Email

giuseppeiosca18@gmail.com

Direct line. I reply within a day.

LinkedIn

Giuseppe Iosca

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